Frank I. Luntz Books

The American dream Renewing the promise
Candidates, Consultants and Campaigns: Style and Substance of American Electioneering
The People s Budget
WORDS THAT WORK
WORDS THAT WORK

By Frank I. Luntz

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Words That Work
Words That Work

By Frank I. Luntz

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Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowle...

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Words that work
Words that work

By Frank I. Luntz

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What Americans Really Want...Really
What Americans really want . . . really
What Americans really want . . . really

By Frank I. Luntz

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The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

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WORDS THAT WORK
WORDS THAT WORK

By Frank I. Luntz

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What Americans Really Want...Really

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