Frank Kardes Books

Consumer behavior
Consumer behavior

By Frank R. Kardes

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Bundle: Consumer Behavior WebTutor? ToolBox for Blackboard(R) Printed Access Card
Bundle: Consumer Behavior WebTutor? ToolBox for Blackboard(R) Printed Access Card

By Frank Kardes, Thomas Cline, Maria Cronley

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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEH...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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