Frank Voehl Books
Total Quality In Marketing
By Johnson, William C., William C. Johnson, Frank Voehl, Richard Chvala
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers...
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Macrologistics Management: A Catalyst For Organizational Change
Macrologistics Management defines the term "Macrologistics" as a means for designing a catalyst for change in any organization. The "macro" approach means seeing the big picture-to use time and pla...
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