Frederick F. Reichheld Books

The loyalty effect
The loyalty effect

By Frederick F. Reichheld

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The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their inves...

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The ultimate question 2.0
The ultimate question 2.0

By Frederick F. Reichheld

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"In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking custo...

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Loyalty Rules How Leaders Build Lasting Relationships
Loyalty Rules How Leaders Build Lasting Relationships

By Frederick F. Reichheld

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"Fewer than half of today's employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated n...

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Loyalty Rules
Loyalty Rules

By Frederick F. Reichheld

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The ultimate question
The ultimate question

By Frederick F. Reichheld

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Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates t...

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El Efecto Lealtad
El Efecto Lealtad

By Frederick F. Reichheld

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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