Frederick Newell Books

Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing
Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

By Frederick Newell

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"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (C...

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Why CRM Doesn t Work
Why CRM Doesn t Work

By Frederick Newell

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Why CRM Doesn t Work
Why CRM Doesn t Work

By Frederick Newell

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Clienteleal.com
Clienteleal.com

By Frederick Newell

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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