Frederik Böttcher Books

Handelsmarken Und Retail Brands
Handelsmarken Und Retail Brands

By Frederik Böttcher

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Der Lebensmitteleinzelhandel in Deutschland befindet sich in einer existentiellen Krise. Die Konsumenten nehmen Handelsunternehmen als austauschbar wahr. Im Differenzierungswettbewerb mit anderen H...

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