Fullerton Books

Game Design Workshop: A Playcentric Approach To Creating Innovative Games
Game Design Workshop: A Playcentric Approach To Creating Innovative Games

By Tracy Fullerton, Fullerton

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Now fully updated, this design workshop examines the fundamental elements of game design; then puts readers to work in prototyping, playtesting, and redesigning their own games with exercises that...

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Store
Store

By Alexander Fullerton

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Zoo Man Stories
Zoo Man Stories

By T. H. Gillespie

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The Waiting Game
The Waiting Game

By Alexander Fullerton

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The yellow Ford
The yellow Ford

By Alexander Fullerton

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Sports Marketing, Third Edition
Sports Marketing, Third Edition

By Fullerton, Sam Fullerton

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Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Ful...

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Bloody Sunset
Bloody Sunset

By Alexander Fullerton

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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