Gavin Jack Books

International and cross cultural management studies
International and cross cultural management studies

By Robert Westwood, Gavin Jack, Jack Gavin

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"International and cross-cultural management has received very little critical attention to date. This book draws upon specific ideas from postcolonial theory to present a critique of these related...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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