George Deitz Books

Marketing

By George Deitz, John E. Mello, C. Shane Hunt

Average: 0.00, 0 Ratings

Handbook on Research in Relationship Marketing

By George Deitz, Janet Turner Parish, Robert M. Morgan

Average: 0.00, 0 Ratings

Handbook on Research in Relationship Marketing

By George Deitz, Janet Turner Parish, Robert M. Morgan

Average: 0.00, 0 Ratings

Professional Selling

By George Deitz, C. Shane Hunt, John D. Hansen Professor Of Marketing

Average: 0.00, 0 Ratings

"The role of selling in our economy and our lives continues to grow. Numerous textbooks and sales courses introduce students to the best practices and importance of sales professionals to every org...

Marketing

By George Deitz, John E. Mello, C. Shane Hunt

Average: 0.00, 0 Ratings

"This main goal of this book is to build the best-possible principles of marketing product-one that captures the importance of marketing in a way that is relevant and adaptable to today's business...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.