George Deitz Books

Handbook on research in relationship marketing

By George Deitz, Janet Turner Parish, Robert M. Morgan

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Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have...

Marketing

By George Deitz, John E. Mello, C. Shane Hunt

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Marketing Loose Leaf

By George Deitz, John E. Mello, Shane Hunt

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Marketing

By George Deitz, John E. Mello, C. Shane Hunt

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Marketing

By HUNT

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Connect Access Card for Marketing

By George Deitz, John E Mello, Shane Hunt

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Marketing Loose Leaf

By George Deitz, John E. Mello, Shane C. Hunt

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GEN COMBO LOOSE LEAF MARKETING CONNECT ACCESS CARD

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Professional Selling

By George Deitz, John D. Hansen, C. Shane Hunt

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Loose Leaf for Professional Selling

By George D. Deitz, John D. Hansen, Shane C. Hunt

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.