George Roth Books

Oil Change: Perspectives on Corporate Transformation
Oil Change: Perspectives on Corporate Transformation

By George Roth, Edward Hamell, Art Kleiner, Toni Gregory, Ann Thomas

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"Oil Change: Perspectives on Corporate Transformation is the story of major corporate change undertaken by OilCo, a pseudonym for a major international oil company, just after a time of lay-offs an...

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The Dance of Change
The Dance of Change

By Charlotte Roberts, Rick Ross, George Roth, Bryan Smith, Peter Senge, Art Kleiner

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Since Peter Senge published his groundbreaking book The Fifth Discipline, he and his associates have frequently been asked by the business community: "How do we go beyond the first steps of corpora...

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Skyrockets for the President
Skyrockets for the President

By Florence Laughlin

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Traces the expectations and fears of George Washington's young grandson before the first presidential inauguration.

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El lado humano del cambio
El lado humano del cambio

By George Roth

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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