George T. Geis Books

Digital Deals: Strategies for Selecting and Structuring Partnerships
Digital Deals: Strategies for Selecting and Structuring Partnerships

By George T. Geis

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"Digital Deals explains and analyzes the "growth through partnering" success of companies like Cisco, AOL, Microsoft and others. Combining case studies from the files of these digital leaders with...

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Semi organic growth
Semi organic growth

By George T. Geis

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"An in-depth examination of Google's innovative approach to mergers and acquisitions. 'Semi-Organic Growth' presents a unique analysis of Google's distinctive expertise in the area of mergers and a...

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Firm Bond
Firm Bond

By Robert L. Kuhn, George T. Geis

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Semi Organic Growth
Semi Organic Growth

By George T. Geis

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Semi Organic Growth
Semi Organic Growth

By George T. Geis

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Semi Organic Growth
Semi Organic Growth

By George T. Geis

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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