Gerardo R. Ungson Books

Korean enterprise
Korean enterprise

By Gerardo R. Ungson

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This Book Presents a comprehensive look at Korea's business culture, its efforts to become a more pivotal player in the global economy, and the challenges that lie ahead for Korean businesses and t...

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Rough diamonds
Rough diamonds

By Seung Ho Park

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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