Gerold Behrens Books

Werbepsychologie.

By Gerold Behrens

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Gabler Lexikon Werbung

By Gerold Behrens

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Konsumentenverhalten

By Gerold Behrens

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Politisches Marketing in den Massenmedien

By Gerold Behrens

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Werbewirkungsanalyse

By Gerold Behrens, Gerold Behrens (Auth.)

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Ober Werbung ist viel polemisiert worden. Nicht zuletzt deshalb, weil so wenig iiber die Wirkung von Werbung bekannt ist. Diese Arbeit soll dazu beitragen, uniibersichtliche Zusammenhange aufzuhell...

Gabler Lexikon Werbung

By Maria Neumaier, Franz Rudolf Esch, Gerold Behrens, Erika Leischner

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Konsumentenverhalten

By Gerold Behrens

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Konsumentenverhalten

By Gerold Behrens

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Marketingentscheidungen

By Peter Weinberg

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Marketingentscheidungen

By Peter Weinberg

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.