Gianpaolo Vignali Books

Fashion marketing theory
Fashion marketing theory

By Gianpaolo Vignali

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The basic task of marketing in the fashion industry is to connect the production and consumption of clothes in the way that the suppliers achieve positive business results and get customers' satisf...

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Fashion marketing & theory
Fashion marketing & theory

By Gianpaolo Vignali

Average: 0.00, 0 Ratings

The basic task of marketing in the fashion industry is to connect the production and consumption of clothes in the way that the suppliers achieve positive business results and get customers' satisf...

Read More

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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