Gordon C. Bruner Books

Marketing Scales Handbook: A Compliation of Multiterm Measures

By Gordon C. Bruner, Gordon C. Bruner II

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Marketing Scales Handbook: A Compilation of Multiitem Measures

By Gordon C. Bruner, Gordon C. Bruner II

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Marketing Scales Handbook: A Compilation of Multi-item Measures

By Gordon C. Bruner, Gordon C. Bruner II

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Marketing scales handbook

By Gordon C. Bruner

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Marketing scales handbook

By Gordon C. Bruner

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This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale item...

Marketing scales handbook

By Gordon C. Bruner

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Marketing scales handbook

By Gordon C. Bruner

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Marketing Scales Handbook Volume III

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Marketing scales handbook

By Gordon C. Bruner

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Marketing scales handbook

By Gordon C. Bruner

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.