Graeme K. Deans Books

Stretch!: How Great Companies Grow in Good Times and Bad
Stretch!: How Great Companies Grow in Good Times and Bad

By Fritz Kroeger, Graeme K. Deans

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Learn how to achieve sustained business growth even in the toughest economic times. Author A.T. Kearney surveyed some 29,000 global companies over fourteen years and studied more than eighty compan...

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Wachstum Wagen
Wachstum Wagen

By Fritz Kroger, Graeme K. Deans

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Sutorecchi kanpani
Sutorecchi kanpani

By Graeme K. Deans

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Winning the Merger Endgame
Winning the Merger Endgame

By

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Stretch
Stretch

By Fritz Kroeger, Graeme K. Deans

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Stretch
Stretch

By Fritz Kroeger, Graeme K. Deans

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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