Greg Bennett Books

Consultative Closing
Consultative Closing

By Greg Bennett

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Three pairs of glasses
Three pairs of glasses

By Greg Bennett

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"Radio advertising salesperson Lee Easton is on the edge, struggling to survive as he loses sale after sale. With a growing family to feed and fewer and fewer prospects on the horizon, Lee is reduc...

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Trinity s Wake
Trinity s Wake

By Greg Bennett

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Make More Donuts
Make More Donuts

By Greg Bennett

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Consultative Closing
Consultative Closing

By Greg Bennett

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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