Guhan Subramanian Books

Negotiauctions
Negotiauctions

By Guhan Subramanian

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Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two me...

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Negotiauctions
Negotiauctions

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Dealmaking
Dealmaking

By Guhan Subramanian

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Dealmaking
Dealmaking

By Guhan Subramanian

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Dealmaking
Dealmaking

By Guhan Subramanian

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Dealmaking
Dealmaking

By Guhan Subramanian

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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