Guy Anastaze Books

Authentic Selling
Authentic Selling

By Guy Anastaze

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Authentic Selling
Authentic Selling

By Joe Hempel, Guy Anastaze

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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