Guy Kawasaki Books
Creating Customer Evangelists
"When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company." "Authors Ben McConnell and Jackie Huba know how to tak...
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APE author publisher entrepreneur
By Guy Kawasaki
"In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next bo...
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