Guy Kawasaki Books

Creating Customer Evangelists
Creating Customer Evangelists

By Jackie Huba, Ben McConnell

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"When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company." "Authors Ben McConnell and Jackie Huba know how to tak...

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Reality Check
Reality Check

By Guy Kawasaki, Paul Boehmer

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Database 101
Database 101

By Guy Kawasaki

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Hindsights
Hindsights

By Guy Kawasaki

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APE author publisher entrepreneur
APE author publisher entrepreneur

By Guy Kawasaki

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"In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next bo...

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The Art of the Start
The Art of the Start

By Guy Kawasaki

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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