Guy Kawasaki Books

Selling the Dream
Selling the Dream

By Guy Kawasaki

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What the Plus!: Google for the Rest of Us
What the Plus!: Google for the Rest of Us

By Guy Kawasaki

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Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social...

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Wise Guy
Wise Guy

By Guy Kawasaki

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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