The Media Handbook

By Helen Katz

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying Routledge Communication Series

By Helen Katz

The Media Handbook

By Helen E. Katz

The Media Handbook

By Helen E. Katz

Publisher's description: The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains bas...

The media handbook

By Helen E. Katz

The media handbook

By Helen E. Katz

The Media Handbook

By Helen Katz

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives...

Tandem Tales

By Heidi Baker, Helen Katz

Media Handbook

By

Media Handbook

By Helen Katz