Helen Katz Books

The Media Handbook
The Media Handbook

By Helen Katz

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The Media Handbook
The Media Handbook

By Helen Katz

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Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives...

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Tandem Tales
Tandem Tales

By Heidi Baker, Helen Katz

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Media Handbook
Media Handbook

By Helen Katz

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Media Handbook
Media Handbook

By Helen Katz

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Media Handbook
Media Handbook

By Helen Katz

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Media Handbook
Media Handbook

By Helen Katz

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Media Handbook
Media Handbook

By Helen Katz

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Media Handbook
Media Handbook

By Helen Katz

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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