Hellmut Schutte Books

The Global Competitiveness of the Asian Firm
The Global Competitiveness of the Asian Firm

By Hellmut Schutte

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Twenty-one Asian and Western academics from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of the internationa...

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Strategies for Asia Pacific
Strategies for Asia Pacific

By Hellmut Schutte, Philippe Lasserre

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In Strategies for Asia Pacific: Beyond the Crisis the authors argue that the crisis in Asia - while being serious - is only a temporary phenomenon and that the need remains for Western firms to boo...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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