Howard Frederick Books

Entrepreneurship
Entrepreneurship

By Howard Frederick

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The theoretical foundation, overall structure and teaching elements of the US text have been retained, yet a high proportion of material has been updated to describe the Asia Pacific business envir...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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