Howard Thomas Books

Corporate strategy, public policy, and new technologies
Corporate strategy, public policy, and new technologies

By Xiudian Dai

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Based on an in-depth study of the electronics giant Philips, Corporate Strategy, Public Policy and New Technologies examines the key factors which have determined the success or failure of new tech...

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Modern decision analysis
Modern decision analysis

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The anatomy of decisions
The anatomy of decisions

By Moore P. G.

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Decision Theory and the Manager
Decision Theory and the Manager

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Strategic marketing and management
Strategic marketing and management

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Strategic Management Research
Strategic Management Research

By John McGee

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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