Iacobucci Books

Ie Mm 2e
Ie Mm 2e

By Iacobucci

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Marketing Research
Marketing Research

By Iacobucci, Churchill

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Kellogg on Marketing
Kellogg on Marketing

By Dawn Iacobucci

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Ie Mm 3e
Ie Mm 3e

By Iacobucci

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Ircd Marketing Management
Ircd Marketing Management

By Iacobucci

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DVD Marketing Management
DVD Marketing Management

By Iacobucci

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Sso Cognero Mrktng Mngmnt
Sso Cognero Mrktng Mngmnt

By Iacobucci

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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