Ian C. MacMillan Books

Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk
Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk

By Alexander B. Van Putten

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"Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity...

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Strategy formulation
Strategy formulation

By Ian C. MacMillan

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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