Ian Chaston Books

Entrepreneurial marketing
Entrepreneurial marketing

By Ian Chaston

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Entrepreneurial Marketing
Entrepreneurial Marketing

By Ian Chaston Dr

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Small business marketing
Small business marketing

By Ian Chaston

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"Small Business Marketing Management" uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process....

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Knowledge-based marketing
Knowledge-based marketing

By Ian Chaston

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Knowledge-based marketing
Knowledge-based marketing

By Ian Chaston

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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