Ian Chaston Books

Customer-Focused Marketing

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This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through...

"Public Sector Management is a core textbook that provides a historical background to the emergence and development of the public sector. It offers an up-to-date and stimulating assessment of the c...

Tenerezza Saxophone et Piano

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Entrepreneurial marketing

By Ian Chaston

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Entrepreneurial Marketing: Successfully Challenging Market Convention

By Ian Chaston

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The success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - and then doing som...

Small Business Marketing Management

By Terry Mangles, Ian Chaston

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Small Business Marketing Management

By Ian Chaston

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New Marketing Strategies

By Ian Chaston

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New marketing strategies

By Ian Chaston

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.