Ian Chaston Books

Customer-Focused Marketing
Customer-Focused Marketing

By Ian Chaston

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E-Marketing Strategy
E-Marketing Strategy

By Ian Chaston

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Public sector management
Public sector management

By Ian Chaston

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"Public Sector Management is a core textbook that provides a historical background to the emergence and development of the public sector. It offers an up-to-date and stimulating assessment of the c...

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Tenerezza Saxophone et Piano
Tenerezza Saxophone et Piano

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Entrepreneurial marketing
Entrepreneurial marketing

By Ian Chaston

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Entrepreneurial Marketing
Entrepreneurial Marketing

By Ian Chaston

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New Marketing Strategies
New Marketing Strategies

By Ian Chaston

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New marketing strategies
New marketing strategies

By Ian Chaston

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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