Irvin Rock Books

An Introduction to Perception
An Introduction to Perception

By Irvin Rock

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Orientation and form
Orientation and form

By Irvin Rock

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Inattentional Blindness
Inattentional Blindness

By Arien Mack

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Many people believe that merely by opening their eyes, they see everything in their field of view; in fact, a line of psychological research has been taken as evidence of the existence of so-called...

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The logic of perception
The logic of perception

By Irvin Rock

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Indirect Perception
Indirect Perception

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Irvin Rock was a global perceptual theorist in the grand tradition of Helmholtz, Wertheimer, and Gibson. This posthumous volume, the culmination of a long and distinguished career, brings together...

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Inattentional Blindness
Inattentional Blindness

By Arien Mack

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The Logic of Perception
The Logic of Perception

By Irvin Rock

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The Perceptual World
The Perceptual World

By Irvin Rock

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Perception
Perception

By Irvin Rock

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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