J. Nicholas DeBonis Books

AMA handbook for managing business to business marketing communications
AMA handbook for managing business to business marketing communications

By J. Nicholas DeBonis

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This book is simple and direct: the people and organizations struggling to survive in competitive markets must manage their communications with their various publics efficiently if they are going t...

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Bridge Between
Bridge Between

By J. De Bonis

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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