Jacques Nantel Books
Cracking the Quebec code
Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a su...
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Marketing Culture and the Arts
By William Poole, Francois Colbert, J. Dennis Rich, Suzanne Bilodeau, Jacques Nantel
This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing wi...
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