James Cheshire Books

Where the Animals Go
Where the Animals Go

By Oliver Uberti

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Consumer Data Research
Consumer Data Research

By James Cheshire

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Big Data collected by customer-facing organisations ? such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings ? account fo...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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