James D. Hodgson Books

Doing Business with the New Japan
Doing Business with the New Japan

By James Hodgson

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"Opportunities for U.S. companies in Japan remain strong if business-people can learn to conduct successful business negotiations with their counterparts. Yet a cultural misstep or tactical error i...

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AMERICAN SENRYU
AMERICAN SENRYU

By James D. Hodgson

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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