Public Relations Techniques

By James E. Grunig, Todd Hunt, Hunt, Todd, 1938-, Grunig, James E

Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why...

Managing Public Relations CL

By James E. Grunig

Public Relations Research Annual: Volume 3

By Larissa A. Grunig, James E. Grunig, Larissa A., Grunig, James E.. Grunig

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors direct...

Excellence In Public Relations And Communication Management

By James E. Grunig, James E. Grunig With David M. Dozier ...

This book is the initial volume coming out of the "excellence project"—a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research F...

Excellence In Public Relations And Communication Management

By James E. Grunig, James E. Grunig With David M. Dozier ...

1. Communication, Public Relations, And Effective Organizations: An Overview Of The Book / James E. Grunig -- Pt. I. Basic Theory -- 2. Effect Of Worldviews On Public Relations Theory And Practice...

The Future Of Excellence In Public Relations And Communication Management: Challenges For The Next Generation

By Larissa A. Grunig, James E. Grunig, Elizabeth L. Toth

the Future Of Excellence In Public Relations And Communication Management Brings Together An Outstanding Group Of Public Relations Scholars And Practitioners To Consider The Indelible Theory Buildi...

The Future Of Excellence In Public Relations And Communication Management

By Larissa A. Grunig, James E. Grunig, Elizabeth L. Toth

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory buildi...

Public Relations Research Annual: Volume 1

By Larissa A. Grunig, James E. Grunig, Larissa A., Grunig, James E.. Grunig

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors direct...

Manager'S Guide To Excellence In Public Relations And Communication Management

By Larissa A. Grunig, James E. Grunig, David M. Dozier

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation....

Excellent Public Relations And Effective Organizations: A Study Of Communication Management In Three Countries

By Larissa A. Grunig, James E. Grunig, David M. Dozier, Larissa A. Grunig, James E. Grunig, David M. Dozier

"This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Comm...