Jay Baer Books

Talk Triggers
Talk Triggers

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and...

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Youtility for Accountants
Youtility for Accountants

By Jay Baer, Darren Root

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Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for fr...

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Talk Triggers
Talk Triggers

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and...

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Youtility for Real Estate
Youtility for Real Estate

By Jay Baer, Erica Campbell Byrum

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How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cheris...

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Youtility
Youtility

By Jay Baer

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing fo...

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Hug Your Haters
Hug Your Haters

By Jay Baer

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Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book wil...

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