Jay Baer Books

Talk Triggers
Talk Triggers

By Jay Baer

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and...

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Hug Your Haters
Hug Your Haters

By Jay Baer

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Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book wil...

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Hug Your Haters
Hug Your Haters

By Jay Baer

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The now revolution
The now revolution

By Amber Naslund

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"The real-time and the social web have fundamentally changed the way we communicate The future of business is not in measured, considered responses and carefully planned initiatives. Soon, busin...

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NOW Revolution
NOW Revolution

By Jay Baer, Amber Naslund

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NOW Revolution
NOW Revolution

By Jay Baer, Amber Naslund

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NOW Revolution
NOW Revolution

By Jay Baer, Amber Naslund

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Now Revolution
Now Revolution

By Jay Baer, Amber Naslund

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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