Jean Jacques Lambin Books

Market Driven Management
Market Driven Management
Market-driven management
Advertising, competition, and market conduct in oligopoly over time
Advertising Competition and Market Conduct in Oligopoly Over Time Contributions to Economic Analysis
Marketing strategique et operationnel 10e ed.
Marketing strategique et operationnel
Marketing strategique
Marketing strategique

By Jean Jacques Lambin

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Ouvrage qui a pour but de mettre en évidence les fondements idéologiques de la démarche marketing. Il propose un ensemble de méthodes d'analyse pour mettre en application la démarche du marketing s...

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