Jesko Perrey Books

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edi...

Nutzenorientierte Marktsegmentierung

By Lars Jesko Perrey

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Power Brands

By Hajo Riesenbeck, Jesko Perrey

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Retail Marketing and Branding

By Dennis Spillecke, Jesko Perrey

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Retail Marketing and Branding

By Dennis Spillecke, Jesko Perrey

Average: 0.00, 0 Ratings

Retail Marketing and Branding

By Dennis Spillecke, Jesko Perrey

Average: 0.00, 0 Ratings

Retail Marketing and Branding

By Dennis Spillecke, Jesko Perrey

Average: 0.00, 0 Ratings

Retail Marketing and Branding

By Dennis Spillecke, Jesko Perrey

Average: 0.00, 0 Ratings

Retail Marketing and Branding

By Dennis Spillecke, Jesko Perrey

Average: 0.00, 0 Ratings

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.