Jim Blythe Books

CIM Coursebook Marketing Essentials
CIM Coursebook Marketing Essentials

By Jim Blythe

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This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chap...

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Business to Business Marketing
Demarketing
Demarketing

By Jim Blythe, Nigel Bradley

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Essentials of Marketing
Principles and Practice of Marketing
Essentials of Marketing Instructors Manual
100 Great Marketing Ideas From Leading Companies Around The World
Key Concepts in Marketing Key Concepts Sage
Financial Cryptography and Data Security
Financial Cryptography and Data Security

By Jim Blyth

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This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012,...

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Idea a Day...
Idea a Day...

By Marshall Cavendish Staff

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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