Jim Blythe Books

Marketing Strategy
Marketing Strategy

By Jim Blythe

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CIM Coursebook Marketing Essentials
CIM Coursebook Marketing Essentials

By Jim Blythe

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This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chap...

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The Essence of Consumer Behaviour
Essentials of Marketing
Essentials of Marketing

By Jim Blythe

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Marketing Communications
Marketing Communications

By Jim Blythe

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Essentials of Marketing
Essentials of Marketing

By Jim Blythe

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Essentials of Marketing Communications
Essentials of Marketing
Essentials of Marketing

By Jim Blythe

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Essentials of Marketing Communications
Business to Business Marketing

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