Jo Hooper Books

Passion Branding
Passion Branding

By Neill Duffy, Jo Hooper

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Passion Branding
Passion Branding

By Neill Duffy, Jo Hooper

Average: 0.00, 0 Ratings

This book is ESSENTIAL READING! WHY? Because: It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Co...

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Passion Branding
Passion Branding

By Neill Duffy, Jo Hooper

Average: 0.00, 0 Ratings

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Passion Branding
Passion Branding

By B. Duffy, Neill Duffy, Jo Hooper

Average: 0.00, 0 Ratings

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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