Joanne Scheff Bernstein Books

Arts Marketing Insights

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Arts Marketing Insights offers strategies to address the changing lifestyles, needs, interests, and preferences of their current and potential audiences. nonprofit performing arts managers, markete...

Standing room only

By Philip Kotler

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A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts manag...

Arts Marketing Insights

By Joanne Scheff Bernstein, Philip Kotler

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Arts Marketing Insights

By Joanne Scheff Bernstein

Average: 0.00, 0 Ratings

Arts Marketing Insights

By Joanne Scheff Bernstein, Philip Kotler

Average: 0.00, 0 Ratings

Standing room only

By Joanne Scheff Bernstein

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"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's...

Standing Room Only

By J. Bernstein

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.