Joanne Scheff Bernstein Books

Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences

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Audience Behavior Began To Shift Dramatically In The Mid 1990s. Since Then, People Have Become More Spontaneous In Purchasing Tickets And Increasingly Prefer Selecting Specific Programs To Attend R...

Standing room only

By Philip Kotler

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A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts manag...

Arts Marketing Insights

By Joanne Scheff Bernstein, Philip Kotler

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Arts Marketing Insights

By Joanne Scheff Bernstein

Average: 0.00, 0 Ratings

Arts Marketing Insights

By Joanne Scheff Bernstein, Philip Kotler

Average: 0.00, 0 Ratings

Standing Room Only

By J. Bernstein

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.