Joe Schwarcz Books

Brain fuel
Brain fuel

By Joseph A. Schwarcz

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Brain Fuel
Brain Fuel

By Joe Schwarcz

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National BestsellerFrom the #1 bestselling author – a cornucopia of mind-expanding insights into the science of the real world.Dr. Joe – as he is affectionately known to millions of readers, listen...

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Science sense and nonsense
Science sense and nonsense

By Joe Schwarcz

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The Right Chemistry
The Right Chemistry

By Joe Schwarcz

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A big part of Dr. Joe's job as director of McGill University's Office of Science and Society is persuading people that the pursuit of science knowledge is a potential source of wonder, enlightenmen...

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The Genie in the Bottle
The Genie in the Bottle

By Joe Schwarcz

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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