Joel H. Steckel Books

Marketing Research

By Sunil Gupta, Joel H. Steckel, Donald R. Lehmann

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The new science of marketing

By Vithala R. Rao

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To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace. This requires a thorough understanding of customers, competitors and...

Cambridge Handbook of Marketing Theory and the Law

By Jacob E. Gersen, Joel H. Steckel

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Cambridge Handbook of Marketing and the Law

By Jacob E. Gersen, Joel H. Steckel

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Analysis for Strategic Marketing

By Vithala R. Rao, Joel H. Steckel

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.