John C. Mowen Books

Consumer behavior
Consumer behavior

By John C. Mowen

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Consumer Behavior
Consumer Behavior

By John C. Mowen

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Consumer behavior
Consumer behavior

By John C. Mowen

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Consumer Behaviour.
Consumer Behaviour.

By John C. Mowen

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Consumer Behavior
Consumer Behavior

By John C. Mowen

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Judgment calls
Judgment calls

By John C. Mowen

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Judgement Calls
Judgement Calls

By John C. Mowen

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The 3M Model of Motivation and Personality
The 3M Model of Motivation and Personality

By John C. Mowen

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"Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M,...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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