John E. Ettlie Books

Engineered in Japan: Japanese Technology - Management Practices
Engineered in Japan: Japanese Technology - Management Practices

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Engineered in Japan: Japanese Technology-Management Practices presents a unique and comprehensive examination of technology management in the most successful Japanese companies. Each chapter is ba...

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Managing innovation
Managing innovation

By John E. Ettlie

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Manufacturing Strategy
Manufacturing Strategy

By John E. Ettlie

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Managing Innovation
Managing Innovation

By John Ettlie

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Innovation Renaissance
Innovation Renaissance

By John E. Ettlie

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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