John Gooch Books

Military Misfortunes: The Anatomy Of Failure In War
Military Misfortunes: The Anatomy Of Failure In War

By John Gooch, Eliot A. Cohen

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WHY DO COMPETENT ARMIES FAIL? • Why did the American-led coalition in Iraq fail to wage a classic counter-insurgency campaign for so long after the fall of Baghdad? • Why was the sophisticated Isra...

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ARGUMENT!
ARGUMENT!

By John Gooch, Dorothy Seyler, Erica Messenger

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ARGUMENT! marries solid instruction in critical reading and analysis, argument, and research strategies with a visually engaging and dynamic design. ARGUMENT! teaches students how to read with a cr...

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Military misfortunes
Military misfortunes

By Eliot A. Cohen

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Airpower
Airpower

By John Gooch

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Airpower
Airpower

By John Gooch

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The Boer War
The Boer War

By John Gooch

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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