John Guaspari Books

I Know It When I See It
I Know It When I See It

By John Guaspari

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I know it when I see it
I know it when I see it

By John Guaspari

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Theory why
Theory why

By John Guaspari

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The customer connection
The customer connection

By John Guaspari

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I Know It When I See It
I Know It When I See It

By John Guaspari

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The Value Effect
The Value Effect

By John Guaspari

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Through this ingenious, entertaining murder mystery format, The Value Effect helps readers solve a real-world business mystery: why haven't our Next Big Thing efforts worked out as well as we...

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Otherwise Engaged
Otherwise Engaged

By John Guaspari

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Otherwise Engaged
Otherwise Engaged

By John Guaspari

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El Efecto Valor
El Efecto Valor

By John Guaspari

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Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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