John Ivens Books

Building Great Customer Experiences
Building Great Customer Experiences

By Colin Shaw, John Ivens

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"Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily - working in companies whic...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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